Sony Digital Cameras Frontier Innovation
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Sony was the first company to introduce digital cameras into the market. Today, Sony is one of the leaders in the digital revolution.
Did you know that the first product manufactured by Sony was a rice-cooker! Started in 1946 by Masaru Ibuka and Akio Morita in a small room, Sony entered the market by making a rice cooker. It was in 1950, after the war had ended in Japan, did Sony create a tape recorder called the G-TYPE recorder. But it was not until the year 1957 that Sony was able to gain market leadership when it launched the world’s first pocket transistor radio.
Up till this time, Sony was operating under the company name of Tokyo Tsushin Kogyo. It was not easy for a Japanese firm to establish base in the USA. As far as digital cameras are concerned, Sony was again the first company to introduce a digital camera in the market. Way back in the year 1989, the Sony ProMavica MVC-5000 was launched.
Today, Sony is one of market leaders in the digital revolution. Always striving to be different from other players, Sony has led the market in terms of innovative technologies and high quality items. The company has launched several new services such as the ImageStation.com. This helps consumers to create, share and enjoy digital pictures and video. The latest digital cameras from Sony are:
Cyber Shot Enthusiast Series: These are powerful cameras with advanced optics and controls.
Cyber Shot Point and Shoot: Great cameras for snapshot photography.
Cyber Shot M: Full featured digital cameras with high quality video capture.
Mavica: Cameras which can record directly onto CDs and floppy disks.
By Kevin Rockwell
